They say 80% of business generated from your website comes from 20% of your online activities so how can you focus on what's working for your business and increase your conversion rate?
1. Increase your website credibility
The overall design of your website is very important but your website must also look credible, trustworthy and authoritative to be able to increase your conversion rate. Incorporating the following concepts helps create a good impression:
· testimonials and case studies
· awards your company has won
· photos of your staff or team members
· clear and large images of your products and services
· physical address and a contact phone number
2. Provide a solution
Visitors come to your website because they have a problem which they are looking to be solved. Your website needs to clearly state the product and the problem it assists in solving. You have only a few seconds to keep a visitor on your page and your objective is to convince them instantly that your product is right for them or you are likely to have the visitor bounce of the page.
3. Optimise your pages with long tail keywords
Optimising your website for long tail keywords can be an effective strategy to increase your conversion rate. Consider the utilisation of popular keywords such as " search engine optimisation gold coast " and long tail keywords such as "search engine optimisation Gold Coast". Popular, higher volume keywords are search terms that consumers typically use to do research prior to making a purchase but specific searches using long tail keywords are far more likely to convert to sales.
4. Give visitors what they have asked for
The title tag and the description tag are key components of Search Engine Optimisation on each website page that should reflect exactly what is on the page. The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords. Incorporating this technique will help you avoid having your visitors bounce off the page or have to search frantically through other pages on your website to find what they are looking for.
5. Offer clear call to action buttons
All your websites should be created with certain conversion goals in mind to increase your conversion rate. The website should strike a balance between offering multiple calls to action that are above the fold. These include things such as prominent telephone numbers, booking forms and 'buy now' buttons on each page whilst being careful not to confuse the visitor with too many options. The offer should be attractive, interesting and should outright state the benefits the visitor is capable of having with your service or product.
Article Source : 5 Quick Tips For Search Engine Optimisation
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