In the early days of the Internet finding something could be a hassle. The systems by which search engines operated had not yet been perfected. Relevant information was often hidden away in obscure user groups or sparse online directories. Thankfully those days have long since passed. The chaos of the primordial net has given way to an army of aggregators and search services. The algorithms that these services use have likewise evolved. This development presents an opportunity for marketers, opening the door for a phenomena known as SEO marketing. So what is SEO marketing?
SEO stands for search engine optimization. Simply put SEO marketing is the mechanistic calculation of the internal workings of a search engine, thereby allowing a business to utilize these workings. Most search engines sort returned articles in order of relevance, that is their relative weight in relation to a search term. So what is SEO marketing's main goal?
